2026 Schedule

Tuesday 10 February

11:00 – 13:00 Exhibitor Move-In
Falcon Ballroom
13:00 – 14:00 APEX STREAM – Studios and Independent Distributors Working Group Meeting
Gazelle 1&2
14:30 – 15:30 APEX STREAM – CSPs and Labs Working Group Meeting
Gazelle 1&2
15:50 – 21:00 Networking Event
Desert Safari and Dinner at Dubai Desert Conservation Reserve
APEX Content Market registrants have received an email with the subject line “[ACTION REQUIRED] RSVP to Experience the Desert Safari Tour Hosted by Emirates” to select either an exciting “dune bashing” experience or a more serene and smooth nature drive around the conservation. Click here to RSVP.


Unless stated otherwise, all events will take place in the Falcon Ballroom at the Le Meridien.

Wednesday 11 February

08:00 – 18:00 Registration Opensponsored by PictureWorks

09:00 – 09:20 Appointment
09:20 – 09:40 Appointment
09:40 – 10:00 Appointment
10:00 – 10:20 Appointment
10:20 – 10:40 Breaksponsored by Shemaroo Contentino

10:40 – 11:00 Thought Leadership – APEX STREAM
Join APEX STREAM Director Jon Norris who will present how APEX STREAM will create a universal, OEM neutral standards environment that simplifies compliance and enables a sustainable,scalable inflight streaming model.
11:00 – 11:20 Appointment
11:20 – 11:40 Appointment
11:40 – 12:00 Appointment
12:00 – 12:20 Appointment
12:20 – 12:40 Thought Leadership – Striving for the Best in IFE and Connectivity… and Beyond
Join Patrick Brannelly, SVP IFE & Connectivity at Emirates, and APEX GCEO Dr. Joe Leader for a dynamic fireside chat.
12:40 – 13:40 Lunch sponsored by West Entertainment
Bebemos – Le Meridien

13:40 – 14:00 Appointment
14:00 – 14:20 Appointment
14:20 – 14:40 Appointment
14:40 – 15:00 Appointment
15:00 – 15:20 Breaksponsored by PictureWorks for THE SECRET AGENT

15:20 – 15:40 Airline Override Appointment Slot
15:40 – 16:00 Appointment
16:00 – 16:20 Appointment
16:20 – 16:40 Appointment
16:40 – 17:00 Appointment
17:00 – 17:20 Appointment
17:20 – 17:40 Airline Override Appointment Slot
‎18:30 – 21:30 The Inflight Exchange: Quiz, Cheers, & Connections ‎– sponsored by Emirates (headline partner), Spafax (headline partner), BBC Studios, and West Entertainment
Warehouse Beer Garden


Thursday 12 February

08:20 – 15:00 Registration Opensponsored by PictureWorks

09:00 – 09:20 Appointment
09:20 – 09:40 Appointment
09:40 – 10:00 Appointment
10:00 – 10:20 Appointment
10:20 – 10:40 Breaksponsored by West Entertainment

10:40 – 11:00 Airline Override Appointment Slot
11:00 – 11:20 Appointment
11:20 – 11:40 Appointment
11:40 – 12:00 Appointment
12:00 – 12:20 Appointment
12:20 – 13:40 Lunchsponsored by Skyline
Bebemos – Le Meridien

13:40 – 14:00 Appointment
14:00 – 14:20 Appointment
14:20 – 14:40 Appointment
14:40 – 15:00 Appointment
15:00 – 15:20 Break – sponsored by Touch

15:20 – 15:40 Airline Override Appointment Slot
15:40 – 16:00 Appointment
16:00 – 16:20 Appointment
16:20 – 16:40 Appointment
16:40 – 17:00 Appointment
17:00 – 17:20 Appointment
17:20 – 17:40 Airline Override Appointment Slot
17:45 – 18:45 Airline Happy Hour* – sponsored by DIRECTV
Warehouse Beer Garden

Please note that the schedule is subject to change.
*For airline members only.